Build your E-commerce Brand on TikTok
More than 50% of people will engage with a brand after watching a video on social media. Connecting with the younger generations through social media can be a daunting task for many, but TikTok is the best social media platform to do this. TikTok is available in 154 countries, and in 2018 was the most downloaded social media app from the App Store. As of 2020, TikTok has an estimated active user base, monthly, of about 800 million users who are mostly teenagers.
Options For Brand Building on TikTok
As a marketing tool, TikTok is more straightforward than any other social media network you could be using for your marketing. You are confined to three marketing options for promoting:
Create a platform for your brand to post videos promoting your products and engaging with consumers
Utilize TikTok’s paid advertising feature to create campaigns for your brand
Use influencers to reach your targeted audience
Successful Strategies on TikTok
TikTok has tremendous potential for increasing your reach and brand recognition. Here are some of the most effective techniques for building your brand!
Become a Content Creator
TikTok users are there to see content created by their favorite creators. Branded content is declining and marketing efforts are moving away from the inauthentic type of marketing. Millennials are more inclined to engage with content that matches their values, interests, and stances on societal issues. Using this, Brands can make themselves more appealing to their target audience by opening up and becoming social on TikTok about issues and change.
Be an Entertainer
You must be subtle, effective, and entertaining. Chipotle, as an example, has developed a campaign with the catchy slogan “Less Tok, More Guac” and has received over 12 million likes. They put out promotions like their #Boorito hostage where consumed consumers could purchase a $4.00 entree after 3 PM and encouraged participants to share on TikTok their Halloween photos for a shot at free burritos.
Niche Down
TikTok is very niche based on the content you engage with. This means your need to focus on a niche you can tie into your business. TikTok has an incredible user base which means even in the smallest niches you can have amazing success. TikTok allows for engagement with the younger generations that have diverse interests and are the most multicultural generation so far. Learning how to use this platform effectively in your marketing campaigns will help your small business grow in this rapidly changing market.
