Internet Marketing and the Pareto Principle

One of the many things that contributes to failure in the internet marketing world is the inability to prioritize your tasks on a day to day basis. It’s so easy to get distracted or overwhelmed by things that are not important, that many people don’t ever get started. The ones that do get started get discouraged because they measure their success based on the wrong things. The solution is to prioritize.

I’m a big fan of the Pareto Principle. The Pareto Principle essentially says that 20% of our actions are responsible for 80% of the results. If you drop the 80% of things that don’t really matter, you will be much more focused and you will achieve nearly the same results. In other words, stop checking emails, stop checking accounts, stop tweaking your website design, stop reading and stop worrying about what might happen if it doesn’t work out.

Focus on the things that will actually bring traffic or revenue, before you do anything else. Finish the most important tasks first. Dedicate 80%-90% of your time to those tasks. If you still have time, then you can spend a little time doing the other things. For most people starting out in internet marketing, the important things include creating content, writing articles, and getting backlinks. The majority of your time should be spent on those tasks. As your business grows, adjust accordingly.