Contrary to popular belief Email Marketing is not dead and it isn’t going anywhere. Don’t make the mistake of saying that that conversion rates are better going social. Both options are getting phenomenal results but in different demographics. Over 75% of companies say that a large portion of their conversions(sales) come from Email Marketing. Dead? Not even close. Sure there is new technology and methods of performing the campaign and maybe some companies have abandoned the ship, but the light are still on and the party is still at peak. Good news.. Companies can throw you a life raft and get you back in the game. Contact us Email Marketing is great for anyone who wants to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or anything else you can think of! Check out a few cool tools below.
Is Email Marketing Dead or Alive?
Sign up Online Visitors
Add a “Join My Mailing List” sign-up banner or text link to your website
Newly collected email addresses are automatically added to your contact list
With our built-in sign-up form you can collect additional information, such as age group, gender, income and more
Custom Designed Emails
Emails will be custom designed to have the look you want. We can design an html email to look like your website, or we can design an email based on any document you give us. The key to all marketing material is symmetry. Insuring that every piece of material has the same look, feel, and vision. Emails are no different. You don’t want to send an email with a floral feel if the rest of your materials are modern and cutting edge. Make sure everything is cohesive.
Analytics
Statistics will be generated from every email blast. You will know how many people opened your email, how many clicked on a link in your email, how many email addresses were undelivered, and how many unsubscribed to your emails? Our system can give you world views in real time. When someone opens the email, clicks the link, what link they clicked… GREAT for tracking conversions.
Know Your People!
If you utilize everything above this section you will begin to understand what we mean by know your people. Who opens, who clicks thru, what they are buying, when to follow back up with them( is it a 30 day supply?). What time is the majority opening? How to cluster your recipients by time, region, activity. Who want to send someone in Los Angeles an email at 7am central? Or overseas in the middle of the night? It is a must for one to execute these actions to succeed with an email campaign. Have you tried before? Did you take heed to these steps and practices? So many clients say we tried it, it didn’t work. Try putting power steering fluid in your gas tank, let me know how far you get. All of this takes time, something you probably do not have on a daily basis. Contact Us, let us get your conversions up!